SEO Training and The Benefits of Using SEO Tools
Search Engine Optimisation has been around for decades as a way for businesses to improve their website rankings on search engines like Google and Bing. A website’s ranking depends on a lot of different factors. Knowing the right things to optimise for can be a tedious and time-consuming process for people who aren’t experts in SEO.
For many businesses, SEO has become an integral tool for generating traffic and building an online presence. As more companies jump on board the SEO-train, and the competition increases, a lot of businesses are turning to SEO tools to save time and make sure they are getting the most out of their optimisations.
Luckily, there are now hundreds, if not more, of SEO tools on the market that cater to different types of business, industries and focus on various SEO techniques. Using an SEO tool as part of your strategy can improve the effectiveness of your SEO efforts and save you time managing the minute details of on-page and off-page optimisation.
Let’s go over some of the top benefits that companies can achieve from using SEO tools to support their overall marketing and SEO strategies.
Research competitors more easily
There is more competition than ever when trying to rank websites on Google and other search engines. SEO tools make it easy to see what high-ranking sites are doing and how you can compete with them for the top spots. Many SEO tools let you dig into your competitor’s SEO strategies by accessing information like their traffic, rankings, and backlink profiles.
By researching your competitor’s strategies, you’re able to identify opportunities for your own content. You will also be able to see what you need to do to join the ranks of the top performers in your industry. When using an SEO tool, you might notice your competitors targeting new keywords that you hadn’t considered or created backlinks on sites that you hadn’t heard of.
Find missed opportunities for optimisation
SEO tools offer great opportunities for optimising your content in ways you may not have considered before. When optimising your on-page content, SEO tools can give you insight into what keywords you should be including in your content as well as notify you if you’re using too many of the same keywords. Keyword stuffing can cause some negative SEO implications, so using a tool to pay close attention to the number of keywords you are using can save you a lot of time in the future if Google decides to penalise your site.
In addition to finding new opportunities for optimisation, SEO tools can encourage you to think outside of the box and ask yourself questions about your audience to help you determine how to target even more specific and tailored keywords. You can use tools to help you determine the most common search intent on various keywords, which will help you know what kind of content will get the most clicks and add the most value to your audience.
A comprehensive SEO strategy can be extremely time consuming and require a lot of skills and knowledge to get it right. One of the highest value propositions of SEO tools is the amount of time they will save you in the long run. Things like slow load speeds, missing page titles, meta descriptions, broken links, and low word counts can cause your site to rank lower on search engines. Rather than spending hundreds of hours conducting SEO audits and trying to find gaps in your strategy manually, there are plenty of SEO tools designed to do this for you on autopilot. These tools can crawl your website to identify potential issues and show you the data objectively to help you determine where you should be spending your time.
SEO tools will create detailed reports that outline what you need to fix on your website, as well as identify opportunities for improvement in your off-page SEO strategy. If you have a lower budget, using a tool to audit your SEO strategy can also save you money when compared to hiring an agency to conduct the audit for you.
Stay up to date on algorithm changes
It’s not always easy to keep up with the search engines and their many updates. Every time Google makes an algorithm update, it impacts SEO and forces a lot of businesses to recalibrate their strategies. If you don’t want to spend your time trying to figure out how to adapt to the latest algorithm change, an SEO tool is a great option.
Most SEO software companies have teams of experienced SEOs and engineers that are trained to identify algorithm changes and will regularly update their software to keep up with these changes. Rather than manually checking each update and making sure all of your pages are still ranking the way you want them to, an SEO tool can take the guesswork out of the process. Many tools will tell you how an algorithm update has affected your rankings and can even give you suggestions on how to fix it.
Track KPIs more effectively
A lot of businesses think rankings are the primary measure of success when it comes to their SEO strategy. While rankings are critical, there are a lot of other factors and metrics that you should be tracking as well. The right SEO tool can help you measure organic traffic, clicks, and conversions as well as other important KPIs such as backlinks profile, domain authority, and social shares. Tracking all of these KPIs manually can be a daunting task and take up a lot of time as well. Using an SEO tool can automate this process because most tools will give you ready-to-download analytics and have reporting features that let you choose with metrics you want to track more closely.
Using the right combination of SEOs tools can give your business an edge over the competitors in your niche as well as shed light on valuable information that might be missing from your SEO strategy. Plus, when you don’t have to focus on the minutiae of your SEO strategy, it allows you to focus on other aspects of your business.
One of our favourite SEO tools, which checks all of the boxes above, is SheerSEO. SheerSEO has built a comprehensive online SEO tool that automates your SEO efforts, to help you track rankings more closely, produce higher quality backlinks, and streamline your on-page SEO efforts. They also provide in-depth SEO audits for your website to help you determine gaps in your strategy, and how to solve them.
Whether you’re looking for tools to use for your own SEO strategy or tools to help you learn how to manage SEO in general, we can help. Talk to us today about how we can help streamline your SEO strategy.
Call me, Richard Nolan on 01494 816286